is a proud partner of these
fine hotel and technology
- The Langham London
- Avvio Europe
- LXR Luxury Hotels
- The Cavendish London
- Babel Multilingual
- The Marketers Forum
- The LSBF
- Clarenco Hotels
- BW Ilisia Hotel Athens
- Whiteboard Labs Inc.
Windsurfer is the main CRS of an excellent connectivity and hotel technology provider company called Whiteboard Labs. Whiteboard have actually (and without argument by friends or competitors) completely changed the electronic landscape of the hotel e-commerce space. They did so since the late 90s, and they certainly do so today. Here are some facts about them that you will probably find useful.
Whiteboard Labs sold their iHotelier™ booking engine to TravelCLICK™ back in 2002. The transition was completed in 2004 – and it so happened that I was one of the people selling iHotelier (with the then completely revolutionary OneScreen™ booking screens) to hoteliers in Western Europe.
After a five-year period (when Whiteboard couldn’t compete directly with their clients) the original team came back to the Central Reservation System marketplace with the launch of WindSurfer.
Having an enormous amount of experience in the space, and with the opportunity to build something again from scratch, using new technology and ideas, this was always going to be an excellent piece of software in the making.
You can see the Windsurfer booking engine in action in numerous hotel websites. If you want to familiarise yourself with them more, you can download our information pack .pdf (made to be useful – not pretty) here.
One of the major differences between Whiteboard Labs and the other off-the-shelf CRS companies out there today, is that this company sees itself as a bespoke software development house (a bit like IBM or Amadeus Hotel IT) that happens to have an excellent CRS in its arsenal. This means that the Windsurfer platform is being re-used in multiple “flavours” by numerous industry giants (think Springer Miller, InnLinks etc.) to “power” their web connectivity, GDS, Call Centre and of course Internet Booking Engine solutions. However, working mostly with “white label” versions of their software, it is rare that even hoteliers who use the software are actually aware of who they are.
The result is that Whiteboard Labs’ CRS software (WindSurfer) is installed in several thousand hotels world-wide.The WindSurfer solution comes in multiple flavours, interfaces and bolt-ons, including:
You will probably find interesting to know that their Windsurfer solution will be the main CRS for Millennium Hotels from March 2014.